According to the statistics provided by the China Automobile Association, the light truck market continued to grow steadily in the first seven months of this year, with cumulative production and sales of 657,248 units and 651,954 units, representing an increase of 18.71% and 17.49% year-on-year. Among them, the production and sales of light trucks in July were 80,446 and 81,705, respectively, an increase of 40.16% and 37.07% respectively. However, Wang Guangyu also stated that this phenomenon only has a certain impact on sales at this stage. It is expected that by July 1st next year when the country implements 3 products nationwide, the implementation of laws and regulations and the popularity of country 3 products will make this part of consumers The concept has changed.
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It is worth noting that the cumulative sales growth of 17.49% of light trucks ranks the lowest in the truck market segment. Affected by this, the current light truck market share has shrunk by nearly 5 percentage points from the same period of last year and dropped to 50.84%.
According to data from China Automobile Association, the fastest growing in this young card market segment is the large tonnage light trucks with a total mass of 4.5 tons (excluding) to 6 tons. Sales of light trucks in this area in the first 7 months are 78,016 vehicles, an increase of 64.71% over the same period of last year, has become an important growth point in the light truck market. Its sales in July were 8,651 vehicles, an increase of 68.11% year-on-year. In contrast, the sales of 1.8 tons (excluding) to 3.5 tons of light truck products were relatively stable, with 1,333,963 units sold from January to July, an increase of 16.39% year-on-year. In addition, the cumulative sales of 3.5 tons (excluding) to 4.5 tons of light truck products from January to July totaled 181,486. The sales volume ranked second in the market segment, but its growth rate was also relatively flat, with an increase of only 12%.
From the above data, it can be seen that although the large tonnage light trucks between 4.5 tons (excluding) and 6 tons are growing rapidly, the sales volume of this section only accounts for 11.97% of the total sales of light trucks, while the other two main products The sales volume of the segment accounted for 79.06% of the total sales, with an average growth rate of only 14.81%, which slowed the overall growth rate of light trucks.
For the large-tonnage light trucks' best-selling, the relevant personages in the JAC marketing department said that the city's logistics distribution level has been continuously upgraded, the government is also introducing a higher environmental protection policy, and the market has raised the safety, environmental protection and carrying capacity of light trucks. The demand for light trucks has begun to shift from low-end economy to high-end models. Therefore, the demand for large-tonnage light trucks has gradually become a trend, and its sales have also been growing rapidly.
At the same time, this person also believes that large-tonnage light trucks, although "fast growth, but the small base, it is difficult to drive the overall market growth." According to this personage analysis, the rapid development of the rural logistics market is still the main driving force for light truck sales. As the country categorizes agricultural vehicles as low-speed truck management, a large number of farmers begin to replace agricultural vehicles with low-end light trucks. This huge potential market accounts for more than 70% of the light truck market, while high-end large-tonnage light trucks are in China. The use of rural areas is minimal. In other words, the current large-tonnage light trucks are still unable to dominate the market.
Among the 42 light truck companies registered in the China Automotive Industry Association, 16 companies accumulated sales exceeded 10,000 in the first seven months (of which 14 companies had accumulated 10,000 units in June). The combined sales of these 16 companies accounted for 519,701 vehicles, accounting for 91.58% of the total sales of the industry. Among them, in addition to Futian is still one of the best (cumulative sales of 191,792), Dongfeng (74250) and JAC (63240) are also in the second echelon with a larger lead. Jiangling (36,208 units), Kama (36,003 units), Nanjing Auto (30,777 units) and the Great Wall (29,008 units) ranked 4th to 7th. Looking at the year-on-year growth rate, only four companies with sales volume exceeding 10,000 units are Dongfeng (+22.91%), Kama (+26.21%), FAW Hongta (+25.62%) and Beijing Automobile Manufacturing Co., Ltd. (+61.47%). Enterprises are higher than the average growth rate of the industry. Among the top three major companies, the growth rates of Futian and JAC are 10.88% and 16.30%, respectively. It can be seen that the slow growth of several major companies has become another factor in the slow growth of the light-card industry as a whole.
Wang Guangyu, director of the network management department of Jianghuai Truck Marketing Company, analyzed the relevant factors affecting the sales volume of light truck companies. He believed that the current policies such as the National 3rd emission standard and the toll-by-weight policy are quite significant.
Wang Guangyu said that the National 3 emission standards have now been implemented in Beijing, Guangzhou, Shenzhen, and other places, while the sale of the National 3 light trucks has not been satisfactory. According to Wang Guangyu's analysis, the price of mainstream light trucks is generally around 40,000 to 50,000 yuan, and a light truck that fully meets the national emission requirements needs to increase the cost of about 20,000 yuan, which is almost half of the original car price. This is for the purchase of light trucks. The users of the transportation are not a small fee, so many wishing to buy a car will either take a wait-and-see attitude or simply give up the intention of buying a car.
Weight-based charges have played a certain role in promoting light-card consumption. Wang Guangyu believes that the “Dola Run†comfortable and environmentally-friendly high-end models are gradually favored by the market. At the same time, the Chinese card share in the secondary and tertiary markets is likely to gradually be configured with high-capacity and more fuel-efficient large-tonnage light trucks. Instead, but the current increase is not large. 
December 01, 2023