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It is understood that the Shandong paint and coating industry started in the 1970s and 1980s, and companies started with civil alkyd paints with relatively low technological content. The sales market is concentrated in the rural market. In the face of increasingly fierce domestic and foreign competition, adjustments are imminent. In order to enhance the competitiveness of enterprises and products, they began to increase their product lines, develop and produce green and environmentally friendly water-based paint products, and changed the unfavorable situation of low added value, backward technology, and short industrial chain.
Since 2009, Shandong Pentium Paint Co., Ltd. has cooperated with the German SES organization to develop water-based paints. Lu Chengxue, a professor of polymer chemistry at Shandong Chemical Institute, told reporters that water-based acrylic heat-insulating coatings have high environmental value, fire-retardant and heat-insulating properties, and have great potential for use. Polyurethane insulation materials have been questioned as "non-flame-retardant" and waterborne acrylic insulation coatings are expected to be quickly brought to the forefront.
Other paint and coating companies in Shandong have also continued to spread news of high-end products. Shandong Paints’ Shandong Lehua Group established the Haile·Huanghua and Bohai paint coating industry alliance to enter the field of marine heavy-duty coatings. Shandong Qilu Paint Co., Ltd. recently issued a joint venture with colleagues from all walks of life both at home and abroad to take the form of joint ventures, joint ventures, leasing, joint stocks, and holdings, and announced the creation of an aircraft carrier for northern machinery. Shandong Weifang Huanyu Paint Industry Co., Ltd. built a factory in Zhongshan, Guangdong, to produce polyester lacquer in desert oasis, in order to break through the curse of the difficulty of producing high-grade polyester lacquer by northern enterprises. Shandong Liandi Paint Co., Ltd. established Jiangsu Liandi Paint Industrial Paint Factory in Jiangsu.
These signs all indicate that the “Twelfth Five-Year Plan†paint companies in Shandong want to change the previous low-end product line, lengthen the industrial chain, and force high-end products.
Shen Xiaoye of Shandong Lehua Group stated that Shandong is a weak point in the field of marine anti-corrosion coatings. Entering the industrial chain of marine anti-corrosion coatings and building a strong brand of marine anti-corrosion coatings in Shandong has become a top priority. The formation of the Haile·Huanghua and Bohai paint coating industry alliance is a very good combination of market and technology. “Shandong paint brands should resist the banner of Chinese paint national brands in 3 to 5 years and form products with core competitiveness in the Huanghua and Bohai Sea areas. The output will reach 300,000 tons or more, and it will enter the top 10 paint companies in Asia.â€
Dai Maozhen, general manager of Shandong Liandi Paint Co., Ltd., told reporters that the introduction of water-based paint is mainly based on the requirements of green environmental protection. The heavy metals such as mercury and lead in the paint will have a certain impact on human health. “Building a factory in Jiangsu is to rely on the advantages of paint technology in the Yangtze River Delta region to make up for the lack of paint brands in Shandong. For example, polyester paint is like the patent of a South paint company. Shandong paint companies are aware of technology, price, and especially consumer awareness. Can not compete with it, but the development of industrial anti-corrosion paint has network, technology and many other advantages." Dai Maozhen said.
Sun Hongyuan, chairman of Shandong Qilu Paint Co., Ltd., said that Shandong's paint coating product quality, brand, and market share enjoy a great reputation in the paint industry all over the country. Shandong has at least five paint brands selling in more than 20 provinces and cities. Depending on market resources, the company is now focusing on the development of industrial anti-corrosion paints.
China National Coatings Industry Association Secretary-General Yue Wang-kun recently visited Shandong paint paint companies, said that the paint industry is concentrated in the Pearl River Delta, the Yangtze River Delta region's pattern is changing. Shandong paint and coating companies are becoming a force that cannot be ignored in the national paint coating production base. Yue Wangkun said that enterprises should pay attention to the protection and construction of the environment and continue to implement brand-name development strategies. It is necessary to focus on various resources and advantages, and develop together rapidly so as to make the distribution of paint companies in China more balanced.
In December 2010, the appraisal of waterborne acrylic insulation coating preparation technology was held in Zoucheng City, Shandong Province. The SES organization of Germany, Qingdao University of Science and Technology, Shandong Institute of Chemical Industry, the fifth or third institute of China North Industries Group Corporation, the experts of Shanhua University Institute of Technology, and the provincial science and technology department developed water-based acrylic thermal insulation coatings for Shandong Pentium Paint Co., Ltd. The product was identified and it was agreed that the product plan achieved environmental protection, differentiation, low cost, and circular economy.
January 19, 2019