LED lighting started in 2008, experienced a hot period in 2010 and 2011, and then became rational in 2012, and steadily increased in 2013 and 2014. Correspondingly, A company relies on the influence of the original brand to re-optimize the channel and try to use the LED lighting to become the first-line brand camp for LED lighting applications. First, the channel layout, the product is the first LED to promote a lot of traditional lighting companies into the transition tide, business companies first bear the brunt, first-line companies such as NVC, Sanxiong, second-line such as Jiamei, Sidon, Pins and other brands have used many years of brand precipitation transformation LEDs, many of which are more hurried during the transformation process, while A companies have their own ideas and develop LED trilogy strategy: Step 1: Start building LED production lines in 2010, gradually improve the manufacturing advantages of traditional lighting Transition to the field of LED lighting; Step 2: In 2011, the company mainly established LED R&D centers and laboratories, and gained experience in LED lighting technology. In 2012, the product line was integrated and LED lighting products were launched. The third step: In 2013, we will focus on the overall layout of the market and shape the brand. In 2014, we optimized our channels and set up an operation center to optimize channel management and expand brand influence. At present, in the field of LED indoor lighting, commercial lighting has the fastest growth. With the gradual improvement of consumer awareness, the home lighting field will be another main battlefield for A companies. When the price of LED lighting is only about 15-20 higher than that of traditional lighting, the market conditions will be transitioned from policy support to the natural acceptance stage of the market, and now this is the time. More than ten years of brand precipitation and OEM export and other diversified operations have supported the rapid transformation of LEDs and channel upgrades. Current engineering-based orders, as well as energy-saving lamp export orders in Jiangxi and Fujian, support huge transformation costs. In the next few years, the company will also increase investment in funds, equipment, technology reserves, and marketing. Second, to the dealers in the era of LED lighting, product solutions are unstable, the danger of depreciation of the stock, the surge of competitors, the market downturn and other factors have caused many dealers to fall into unprecedented confusion in operating profit and choosing brand cooperation. In this regard, Company A continues to add to dealers in product categories and channel services. At the product level, the traditional lighting fixtures are dominated by light sources. The light source determines the specifications of the lamps. The 10 watt energy-saving lamps determine the size of the downlights. When the LEDs are the lamps, the light source determines the source of the 30-watt lamps. A little light source, surface light source, etc., the product is in the fusion stage. At the merchant level, the traditional commercial wall is very rich, but the ceiling is ignored; the home lighting ceiling is very rich, but the cabinet wall is not laid out. From the perspective of the operators, spending the same money will definitely hope to bring the space to the extreme, and hope that more groups will come in, whether it is home, business or light source can meet the needs of consumers.

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September 13, 2024