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In 2012, in the face of the unfavorable situation that the overall scale of the domestic ship electric power equipment market was significantly reduced, Guangxi Yuchai Machinery Group joined forces to achieve a contrarian growth in the sales volume of the ship's electric power business, accounting for 15% of the market share at the end of 2011. Increased to 23%. In this year, Yuchai Group seized the opportunity of developing the South China Sea far-sea fishery in Guangdong, Guangxi, Hainan and Fujian, and occupied more than 60% market share in the fishing market in the South China Sea; seized the opportunity of renewal provided by the Inland River Standardization Institute. In the Guangxi, Guangdong, Hubei, Jiangxi, Henan and other places, the river cargo ship supporting market has made a major breakthrough; seized the opportunity of the Lianyungang Luoma Lake Huangsha market to recover, occupying more than 70% of the local sand-absorbing ship matching market; To develop the export market for ship and power, the number of ship power products for export vessels only in Guangxi Shanglin and Fujian Fu'an is more than 1,000.
Governing the chaos of the distribution market
The lower ship prices have forced shipbuilders to keep prices down when purchasing marine accessory products. In order to compete for this market, some dealers of ship-supporting products adopt vicious competition means such as small standard, false and real, and low configuration as high configuration. Such an overall environment will inevitably affect the cooperative dealers of Yuchai Group.
In order to create a good market mechanism for the follow-up development of the shipbuilding business segment, Yuchai Group has determined its determination to take the road of sustainable development. In May 2012, the preparatory meeting for the establishment of the Council of Ships and Powers Dealers was held to regulate the market. The management reached a consensus and made a detailed division of all dealers' customers and regions, dispelling the dealer's “selling goods†– the idea of ​​selling products for cross-regional sales for profit. In July, the Yuchai Group Ship Electric Power Dealer Council was formally established and held its first meeting. With the leadership of the Board of Directors, the Group's ship electric power dealer management system was revised and improved, and a series of policies and strict measures were introduced. Thereby standardizing the internal business order, optimizing the channel construction and professional service network construction, effectively managing the chaos of its ship and electricity distribution market. In line with the dealer management measures, Yuchai Group also vigorously carried out engineering verification and supporting confirmation work, starting from supporting technologies and assessment measures to provide assistance for regulating the market. The group issued technical specifications and dispatched technical personnel from within the company to conduct face-to-face communication with customers, clarify the configuration conditions, and confirm that the products meet the requirements for assembling Yuchai engines. Once the violation is discovered, the group immediately notified. By standardizing dealer sales behavior, Yuchai Group has stabilized its product prices, customers and markets, and achieved a win-win situation for itself, as well as its distributors and customers.
A benign development of the sales system provides a guarantee for the continued development of the company. According to reports, the sales volume of Yuchai Group's marine electric engines is expected to reach 30,000 units in 2013.
Promote production with information
After years of informatization construction, Yuchai Group's information platform covers product research and development, production and operation, equipment transformation, customer relations and other aspects, which prompted the group to innovate in product research and development, and strive for excellence in product quality.
Through the establishment of a project management platform and continuous information construction, Yuchai Group not only realized paperless office, but also enabled research and development materials to be saved in the form of electronic documents, providing data and technical support for subsequent research and development, and promoting product upgrades. accelerate. At the same time, it continuously improves the automation level of R&D and test equipment. The establishment of a visual education platform accelerates the training of highly sophisticated talents, shortens the research and development cycle of new products, and gradually integrates R&D with international standards. Recently, Yuchai Group's first marine emergency power generation diesel engine successfully passed the type approval of China Classification Society, filling the gap in the company's product line.
In terms of production, information technology ensures that Yuchai products are of higher quality and delivered in a timely manner. Through product lifecycle management (PLM), computer-aided design (CAD), manufacturing execution system (MES), simulation technology, etc., Yuchai Group has realized comprehensive management of product development process and product life cycle information, according to production capacity scientific arrangement To maximize the utilization of equipment; at the same time, it can also coordinate with suppliers to achieve visualization of production and supply, ensure efficient collaboration among all departments of the enterprise, and track order execution. The benefits brought by casting informationization are particularly remarkable. By introducing large-scale digital moldless casting precision molding equipment, Yuchai Group can save millions of yuan in mold cost and make the production cycle on each new type of machine body and cylinder head. Shortened by more than 60%.
Next, Yuchai Group will also widely use IoT technology to digitize production lines, equipment, tooling, materials, etc., interact with management systems and execution systems, and apply to logistics, process control, verification and error prevention, and data collection. To speed up the construction of digital manufacturing systems, integrate four systems of integrated management, research and development, manufacturing and execution; promote the application of simulation technology, use simulation technology in capacity building, research and development, production, logistics and after-sales service to improve efficiency and reduce waste.
March 14, 2019