2011 Car GPS Product Trend Forecast

Car navigation is a driving assistance device that has emerged in recent years. When a driver enters a destination into a car navigation system, the system automatically calculates the most suitable route based on the electronic map, and alerts the driver during vehicle driving (such as turning before turning). The driver follows the calculated route. Throughout the journey, drivers simply do not have to think about which route to take to reach their destination quickly. The current car navigation system consists of two parts: a global positioning system and a vehicle automatic navigation system. The car navigation device is generally composed of a GPS antenna, a host that integrates a display screen and function keys, and a voice output device (usually uses a car audio system to output voice prompt information).

At present, the appearance of most products in China's GPS market is similar, and the differences in functional configurations are also continuously narrowing. This not only makes the entire market seem lack of vitality, but also allows many manufacturers have to increase product competitiveness through price cuts, it is difficult to escape from the price war.

Due to the lack of some standards in the GPS industry, the GPS product system platform has been diversified and compatible. However, with the development of the market, non-price factors such as product workmanship, software design level, and map upgrade services have become more and more significant in the market competition. The brand advantage of regular manufacturers is also gradually emerging. As the competition changes from a single price warfare to a brand's comprehensive service capabilities, the survival space of the cottage products will become smaller and smaller, and the market will gradually mature and standardize.

The pre-installed GPS market has faced functional upgrades. In the future, GPS is definitely not a simple one from A to B. It is a powerful information platform tool for realizing customer needs. It can basically achieve dialogues between people and vehicles and realize dialogues between people and cars. This is certainly true. Directional. Market demand, or a customer's evolutionary demand for products, will eventually affect, and the trend presented is ultimately a product display of a new generation.

After loading GPS trend

The role of non-price factors such as car rear-mounted GPS (car GPS) product engineering, software design level, and map upgrade services has become increasingly evident in market competition. On the whole, companies with certain technology and resource advantages in the field of navigation will become more and more obvious in the competition. Firms that only use hardware products as selling points will face increasing competition pressure.

As the first-line brands have entered the low-end market one after another, more and more models with excellent workmanship and strong performance have become available in products with a price of RMB 1,000 or less. In addition, the entry of these brands also changed the previous lack of service support for low-priced products. It is expected that in the next three years, the ratio of attention to products with a price of RMB 1,000 or less will maintain its upward trend. The proportion of products with 1001-2000 yuan price point will be reduced, but with advantages in functions, software, technology, etc., it will still occupy a certain market share, and the proportion of attention will remain at more than 20%.