Audi sales will exceed 1.2 million in China will become its largest market

Audi recently held its annual meeting in Ingolstadt, Germany, and announced the performance of Audi for the first time in fiscal 2010. In the past fiscal year 2010, Audi sold 10,921,911 cars globally, with sales of 35.4 billion euros, no matter if sales or sales exceeded any previous year. Audi has placed high expectations this year. In 2011, Audi sold more than 1.2 million vehicles worldwide, of which the Chinese market had a target of 280,000 units, accounting for more than one-fifth of global sales.

In many overseas markets, sales of cars declined last year, but Audi has achieved significant growth in these markets. According to the data, Audi's sales in Germany reached 229,157 vehicles, which is still showing a growth trend compared to 2009. Audi's growth rate in Western Europe has surpassed the overall market level, with sales of 611,905 vehicles, up 4% from 2009. Last year's good results further consolidated Audi's leading position in the European high-end car market. What's more worth mentioning is that Audi sales in the Asia-Pacific region have grown significantly. FAW-Volkswagen Audi sold a total of 225,588 vehicles last year, an increase of 43.5% year-on-year, ranking first in China's luxury car market by far exceeding the advantages of competitors.

"If nothing else, this year China will become the largest Audi market in the world. To understand the final result, we only need to wait another 10 months." Audi's Chairman of the Global Board Steader said in an interview with the press during the Geneva Motor Show that China this year The target sales volume has been set at 280,000 vehicles. For this reason, FAW-Volkswagen Audi has expanded its production capacity during the Spring Festival of Changchun's factory. In addition, Audi has implemented the "full value chain localization" killer, and the introduction of new models has been radical.

According to reports, this year following the new Audi A8L models, will also introduce the A7, the domestic new Audi A6L. The Audi A1, which is most expected by Chinese consumers, will also come to the Chinese market at the end of this year. Audi's newest models in the world line up in China, which will ensure the achievement of China’s target sales volume. “We will be eager to develop the Chinese market,” Steader said.