How E-Commerce Makes Hardware Mould Industry Network Marketing

1, truly consumer-centric

Traditional mass media pass information from the top down to the audience. Based on the traditional mass marketing of this media, although its business philosophy is to make products as much as possible to meet market demands, its feedback on market information is indirect. Slowly, this delay is sometimes fatal.

Internet marketing is a bottom-up marketing approach. It emphasizes interactive information exchange and anyone can express opinions through online media. Consumers can directly pass information and requests to marketers, greatly improving the status of consumers in the marketing process. Focus optimization allows them to change from passive and passive recipients to active participants and important ones. Information Source. Throughout the entire process, businesses and consumers maintain continuous, information-intensive two-way communication and exchange, allowing consumers to participate in all aspects of the marketing process, from product design, production, pricing to after-sales service, truly embodying consumer-centric marketing. thought.

2. Unique space-time advantage

Traditional marketing methods are store-style sales characterized by fixed sales locations and fixed business hours. Internet marketing can fully adapt to changes in people's daily schedules, break the restrictions on retail space, and create conditions for high-quality consumer spending. The global and real-time interaction of the Internet provides enterprises, suppliers and customers with a new channel for mutual communication. Enterprises can make full use of the global information network space formed by the Internet. The optimization of key lines believes that the global customers are global in scope. Marketing activities. The unique space-time advantage of online marketing provides good opportunities for development for multinational marketing and direct selling companies. At the same time, however, the companies will also face more fierce competition without borders and without differences.

3, a full range of display functions

Although the traditional retail industry can also display goods to customers in the store, for the average customer, the knowledge of the purchased goods is often superficial and easy to be confused by a beautiful appearance. Internet marketing can show products or services in all directions. For some durable consumer goods and other complex industrial products, the retail industry on the Internet can use the WWW's compelling graphical interface and multimedia features to fully display the appearance, performance, and quality of products or services and determine the internal structure of products or services. Make consumers fully understand the goods or services to buy.

Network Marketing Strategy Choice

1. An important guiding ideology of online marketing is to do its utmost to meet the specific consumer demands of individual consumers. The strategic choice of small and medium hardware mold enterprises in network marketing should be based on dealing with the relationship between customers and customers. The unique advantages of the Internet, continue to cultivate and enhance customer loyalty, ensure the continued growth of sales. Any company that wants to join the Internet must choose an ISP, which can provide users with a large amount of available information. At present, there are many ISPs with different business scopes. Enterprises should carefully select and fully consider the ISP's technical conditions and the types and quantities of services provided.

2. Website promotion

At present, there are at least 350 million web pages and 1.5 million web sites on the Internet. In such a vast space, a piece of information or a web page is just like a drop in the ocean. Therefore, web site promotion is the precondition for online marketing to achieve benefits.

Promotion websites can use traditional media as well as the Internet itself. The former include radio, newspapers, magazines, television, etc. Nowadays, the content of many advertisements on traditional media is based on the theme of publicity websites.

In addition, faxes, business cards, and all printed matters are good media for promoting websites. The latter can use tools such as navigation desks, newsgroups, email groups, icon ads, classified ads, etc. to promote the website. In terms of methods, it can also be combined with various promotion methods to encourage purchasers or potential buyers to search online and then generate purchase actions.

3. Protect online trademarks and actively register domain names

The domain name on the network is the name of a server or a network system on the network. For enterprises, it is a brand name on the Internet and it is also a property right. At present, due to the lack of awareness of the Internet, some enterprises in China have already sneaked up the domain name by foreign companies, causing losses to enterprises. Therefore, it is very important to protect online trademarks and actively register domain names.