·Wang Liming of the Ministry of Industry and Information Technology: Promoting the construction of independent brands to fully meet consumer demand

Main work in 2014
In 2014, the consumer goods industry fully implemented the spirit of the Third and Fourth Plenary Sessions of the 18th CPC Central Committee and the work of the Party Group, adhered to the general tone of the work of striving for stability, focused on actively expanding the strategic base of domestic demand, and promoted the construction of independent brands and integrity systems. Deep integration and quality safety, expand consumer demand, and promote the stable and healthy development of the consumer goods industry.
(1) Promote industry management and reform to create a healthy development environment for the consumer goods industry.
The first is to strengthen planning work. Continue to implement the “Twelfth Five-Year” development plan for light industry, textile, food and medicine industries; carry out research on the development of the “13th Five-Year Plan” of the consumer goods industry; and formulate the “2015-2020 Chinese Medicine Protection and Development Plan”. The second is to strengthen the monitoring of the economic operation of the industry. The monthly monitoring and analysis of the industry and information guidance were strengthened; the Food Industry Development Report (2013) and the 2013 China Medical Statistics Annual Report were published. The third is to promote reform work. The examination and approval function of salt production enterprises was decentralized; the cotton, salt storage and management mechanism and the medical and health system reform were carried out; and the negative list of consumer goods industry was proposed. The fourth is to promote foreign economic work. The China-Korea, China-Pakistan and other free trade zone tariff reduction schemes were formulated, and the foreign investment guidance catalogue was revised, and the China-US Joint Commission on Commerce and Trade was negotiated.
(2) Implementing the strategy of expanding domestic demand and actively ensuring effective supply.
The first is to promote brand building. The “Guiding Opinions on Accelerating the Construction of China's Watch and Clock Brands” was compiled; the implementation of the “Minutes of the First Meeting of the China-Sweden Economic and Trade Joint Commission's Watch and Clock Cooperation Group” was implemented; the first brand cultivation industry standard was implemented – Textile General Requirements for Industry Brand Cultivation Management System. The second is to promote energy-efficient and efficient home appliances. The “Work Plan for Promoting the Use of High-efficiency Purifying Household Range Hoods” was formulated; the “Report of the Ministry of Industry and Information Technology on the Development of the Air Purifier Industry” was completed and reported to the State Council. The third is to promote special work. Organized the Inter-Ministerial Coordination Leading Group Meeting on the Implementation of the Framework Convention on Tobacco Control, and completed the preparation of the third national performance report in China; arranged for the 2014 cigarette and saccharin production plan; and issued the guidance on the healthy development of the arts and crafts industry. "; formed a normative development of the electric bicycle industry. The fourth is to strengthen the production and supply guarantee of pharmaceuticals. Supported the transformation of methimazole GMP, guaranteed the use of drugs at all levels of medical institutions, especially at the grassroots level; jointly issued the "Opinions on Doing a Good Job in the Supply and Guarantee of Commonly Used Low-Price Drugs." The fifth is to strengthen the emergency response to medical stocks. Strengthened the preparation of the emergency call for anti-terrorism drug vaccine stocks during major meetings such as the 22nd APEC Leaders' Informal Meeting; deployed Ebola epidemic prevention and control drugs and protective equipment materials production reserve.
(3) Promoting industrial restructuring and promoting industrial structure optimization and ecological civilization construction.
The first is to promote mergers and acquisitions. The Coordinating State Office forwarded the “Work Plan for Mergers and Reorganizations of Enterprises in the Infant Formula Milk Powder Industry” to guide and coordinate 10 enterprises to carry out mergers and acquisitions. The second is to promote access management. Announced the list of enterprises that meet the conditions for access to printing and dyeing and viscose fiber production enterprises (the second batch), and the Ministry of Environmental Protection announced the list of seven lead storage battery enterprises that meet the access conditions; and issued the “Standard Conditions for the Leather Industry”. The third is to promote regional economic development. Co-organized the 3rd Silk Road Fashion Festival; jointly drafted the "Guiding Opinions on Supporting Xinjiang Textile and Garment Development to Promote Employment"; supported the preparation of the "Tibet Natural Drinking Water Industry Development Plan" and launched the "Tibet Good Water" theme publicity campaign . The fourth is to promote the elimination of backward production capacity. The study identified 2014 plans for the elimination of outdated capacity in industries such as paper, leather, printing and dyeing, chemical fiber and lead storage batteries.
(4) Accelerate the implementation of the innovation-driven strategy to stimulate the viability within the industry.
The first is to promote the implementation of innovative projects. The joint organization implemented the 2014 special application for protein biopharmaceuticals and vaccines and high-performance medical diagnosis and treatment equipment. The second is to promote technological transformation and strong foundation projects. The research identified the implementation plan for the technical transformation of the consumer goods industry in 2015/2016; supported the construction of a high-temperature filter material industrialization public service platform and the research and development of 1.5P air conditioners and refrigerator DC inverter controllers. The third is to promote the integration of the two. In Suzhou, Huai'an, Chongqing, Hohhot and Jinan, the two-in-one fusion experience exchange activities were organized; the food industry enterprise quality and safety information traceability public service platform was officially opened. The fifth is to promote standard work. 329 standards were issued; 246 international standards were established; and 17 international standards were newly transformed.
(5) Improve the quality and safety of food and medicine, and promote the improvement of people's livelihood.
The first is to promote the integrity of food construction. The “General Requirements for the Establishment and Implementation of the Integrity Management System (CMS) for Food Industry Enterprises” was revised and intended to be converted into national standards. By the end of November, a total of 510 food industry enterprises had been evaluated through the integrity management system. The second is to promote food safety. Four second batches of food safety and quality testing technology demonstration centers were accepted and approved; the theme day of the 2014 Food Safety Publicity Week was organized. The third is to implement special Chinese herbal medicines. The organization completed the performance evaluation of the 2013 Chinese herbal medicine production base construction publicity project; the performance evaluation work of the 2014 Chinese herbal medicine production base construction publicity project was deployed.
2015 work ideas and key work arrangements
In 2015, the consumer goods industry should fully implement the spirit of the Third and Fourth Plenary Sessions of the 18th CPC Central Committee, adhere to the administration according to law, actively adapt to the new normal of the economy, and take quality and efficiency-oriented growth as a guide to strengthen strategic research, planning, policy coordination, and standards. System (repair), promote quality brand building and deep integration of two industries, promote orderly transfer and agglomeration of industries, merger and reorganization of enterprises, industry access management, elimination of backward production capacity, technological transformation of enterprises and “going out” to promote industrial comparative advantage Re-engineering and upgrading to the middle and high-end direction to maintain a stable and healthy development of the consumer goods industry.
(1) Further deepen reform and optimize the development environment.
First, cooperate with the reform of the salt industry system; do a good job in the follow-up of the administrative examination and approval projects, such as the approval of the elimination of salt production projects and the decommissioning of salt production management functions. The second is to guide the local government to strive to include cotton, hemp and other agricultural products in the pilot scope of the VAT input tax; and promote the introduction of the target price subsidy policy for sugar. The third is to cooperate with the low-price list of the foreign investment agreement negotiations; coordinate the revision of the foreign investment guidance catalog. The fourth is to amend or participate in the revision of the "Pharmaceutical Reserve Management Measures", "Drug Administration Law", "Food Safety Law", "Dairy Supervision and Management Regulations", "Traditional Arts and Crafts Protection Regulations", etc., in conjunction with the promotion of consumer product safety legislation.
(2) Increase effective supply and actively implement the strategy of expanding domestic demand.
First, through information guidance, product exhibitions, e-commerce, exchange of experience, etc., to guide enterprises to "expand consumption, reduce inventory, increase vitality." The second is to carry out the activity of “increasing effective supply and cultivating new consumption growth points”, promoting the use of high-efficiency clean household hoods, developing intelligent energy-saving health appliances, electric bicycles (lithium-ion batteries), cultural and sporting goods, tourism and leisure products, New consumer goods such as health care and rehabilitation products. The fourth is to promote the construction of domestic brands such as household appliances, clothing and textiles, hardware products, watches and clocks, and infant formula milk powder. The fifth is to formulate, issue and implement the 2015 cigarette and saccharin production plan.
(3) Strive to promote structural adjustment and promote structural optimization.
First, the study proposes the development goals, ideas and key tasks of the consumer goods industry and the light industry, textiles, food, medicine and other industries. The second is to coordinate and promote the coordinated development of the Beijing-Tianjin-Hebei consumer goods industry; implement the "Guiding Opinions on Supporting the Development of Xinjiang Textile and Garment Industry and Expand Employment"; and support the development of natural drinking water industry in Tibet. The third is to guide the merger and reorganization of infant formula milk powder enterprises and the upstream and downstream integration of pharmaceutical enterprises to improve industrial concentration. The fourth is to organize the announcement of the list of enterprises that meet the requirements for lead storage batteries, printing and dyeing, viscose and re-use (polyester) fiber industry; and promote the implementation of the elimination of backward production capacity in lead storage batteries, printing and dyeing, tanning and papermaking industries. The sixth is to promote the cooperation between Zhongrui Watch and Sino-French high-end consumer goods and the construction of Sino-German (Guangdong Jieyang) Metal Eco-city; cooperate with the negotiations on relevant free trade zones.
(4) Accelerate the implementation of the innovation-driven strategy and enhance the vitality of endogenous development.
First, continue to organize the implementation of special projects for the development of protein-based biological drugs and vaccines, high-performance medical diagnosis and treatment equipment; promote the implementation of major projects in the field of consumer goods industry and bio-based materials. The second is to focus on guiding consumer goods industrial enterprises to strengthen green manufacturing, intelligent manufacturing, quality brands, energy conservation and emission reduction, and implementation of GMP and other technological transformation. The third is to formulate and implement the intelligent manufacturing action plan for the consumer goods industry; organize and carry out two-in-depth integration of on-site experience exchange and talent training activities; and promote the use of Internet of Things technology in the electric bicycle industry. The fourth is to guide the preparation enterprises to carry out international certification work; strengthen the quality management and improvement of light textile products; and promote the industry standard system (revision).
(5) Strengthening the construction of quality and safety guarantees for consumer products and promoting the healthy development of the industry.
First, implement the national standards for the integrity management system of food industry enterprises; carry out the 2015 Food Safety Publicity Week. The second is to further standardize the construction of quality testing technology demonstration centers for food enterprises and guide a group of enterprises to improve their quality testing capabilities. The third is to build a national-level medical reserve information platform; to carry out the second batch of product bidding for pilot production of essential drugs; and to implement the 2015 Chinese herbal medicine production support project. Fourth, continue to play a good role in the communication and coordination function of the Office of the Leading Group for the Implementation of the Framework Convention on Tobacco Control, and promote the implementation of the implementation of the contract.

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