Yuchai, who has been seeking for a major player in the heavy machine market for many years, saw hope in 2010. Benefiting from the booming market of the heavy machinery market, Yuchai successfully entered the tractor supporting system for heavy truck companies such as Dongfeng Commercial, Auman, Jianghuai Gefa, and FAW Qingdao, and immediately followed Yuchai's network layout in the national market. The pace, especially in the northern markets, Yuchai has stepped up its military formations, and has largely used the market to seize the market share of heavy machinery. Recently, in an interview with Yuchai Hebei District 6 (Hebei 6 refers to Baoding, Shijiazhuang, Xingtai, Handan, Zhangzhou, Hengshui), the reporter clearly felt that Yuchai’s march into the heavy machine market was accelerating. Bold north to seize traditional heavy machine market share The northern market is the traditional market of China's heavy machinery market, and Hebei and Shandong are the heavy head markets in this traditional market, and they are also the places where heavy truck companies must compete. Yuchai, who is preparing to enter the northern market, is also targeting this market. The troops and horses did not move, but the grass and grass first. In the case that Yuchai's heavy machinery is very low in the Hebei region, it is willing to invest heavily in the network, which shows Yuchai’s determination to enter the Hebei heavy machine market. “Since 2008, when the entire market fell sharply, we have stepped up the network deployment in Hebei.†Yukun Xuan, director of the Hebei office in Hebei Province in August 2008, told reporters that heavy machinery sales in Hebei In the most difficult period, Yuchai's network construction has accelerated. Before heavy equipment products were put into the market in large quantities, they had done a lot of basic work, construction of service stations and training of service personnel. From 2008 to the present, service stations in Yuchai Hebei District 6 were expanded from more than 40 to more than 60. It is expected to reach 100 by the end of this year. With Dongfeng, Jianghuai, Hualing, Auman and other vehicle companies launching new products, Yuchai's pre-launched service network will gradually play a role. “When Yuchai Heavy Machinery is put on the market, it is necessary to first lift the worries of distributors and manufacturers, and the delay in the launch of parts and service systems will affect the follow-up promotion of the products.†Yukun Xuan told reporters in 2009, the strategy of various automobile plants was increased. The cooperation relationship will build a service station for these manufacturers in advance in the Hebei area, and strengthen personnel training and parts placement. This is generally recognized by vehicle manufacturers. An employee at a Hebei plant of a car plant told the reporter that the sales of the vehicle in Shijiazhuang in 2010 will increase rapidly, and the cooperation between the company and Yuchai Heavy Machinery will be deepened. In October 2009, Yuchai cooperated with Dongfeng and introduced the tractors equipped with Yuchai Heavy Machinery into Hebei. Guan Yajun, sales manager of Dongfeng Beijing-Tianjin-Hebei Office, told reporters that the tractors equipped with Yuchai 6L engine will be promoted from the beginning of each month. The sales of five vehicles climbed to the current 100 units per month and gradually gained market recognition. Large amount of accessories put in to win dealership promotion confidence As before, the automobile company has not released Yuchai in the field of tractors. During the development of Yuchai’s Hebei heavy machine market, Yuchai has also been actively communicating with the local heavy machine dealers to let the other party understand the characteristics and advantages of Yuchai’s heavy machine products and pave the way for later cooperation. “At the end of 2009, in Xingtai, after Yuchai introduced Dongfeng Commercial into 6L, Dongfeng Commercial and distributors did not recognize this product.†Yukun Xuan told reporters, in order to let distributors truly convince, sales manager of Yuchai Hebei Office Yang Zaiyong through the field with the car, collect relevant data, in comparison with similar models at the time of the market, let the user on the Yuchai 6L machine economical fuel economy performance at a glance, 6L machine promotion in the local transportation market has thus opened. The launch of accessories is a major move by Yuchai in 2010 for the promotion of heavy machinery. In the user symposium held recently in 2010 by Yuchai Heavy Machinery Service in Hebei area, Yu Kunxuan announced to the participating Yuchai Heavy Machinery dealers that the amount of fittings ranging from RMB 50,000 to RMB 150,000 was allocated. . He told reporters that Yuchai's Hebei District 6 alone has 3 million yuan worth of parts to put in. This part of the investment is entirely borne by some companies, which is rare in the engine industry. Equipped with adequate accessories for dealers not only helps distributors ease the capital shortage in the initial stage of product promotion, but also lays the foundation for later market promotion. As the service station of Yuchai in Handan, Wu Min, director of Three Guarantees of Handan Automobile Sales and Service Co., Ltd., is very familiar with Yuchai's service standards. He told reporters that Yuchai invested in the construction of service stations at all costs. Many emergency spare parts were transported directly to shipping channels, and they required their service stations to respond quickly to customer needs and to strictly follow the requirements of after-sale tracking and return visits. Doing a good job is still the key to Yuchai entering the heavy machine market As an independent engine company, a strong service system and service capability have always been a major competitiveness of Yuchai's engines. This is no exception in its promotion. In the Hebei market, many loyal customers are never deterred from Yuchai Heavy Machinery because of Yuchai's quick and thoughtful service. Ma Yancang, chairman of Hebei Wu'an New Century Team, is one of them. Ma Yancang was the earliest customer in the Hebei region of Yuchai Heavy Machinery. In the initial stage of product promotion, although several vehicles in the Ma Yancang team had quality problems, Yuchai’s commitment in after-sales maintenance and its rapid service left him a deep impression. impression. "Product problems are unavoidable, but Yuchai's responsible attitude in service and everything for the sake of the user's sake make me willing to give Yuchai more opportunities." Ma Yancang told reporters that currently in his more than 100 vehicles In the team, most of the engines loaded are Yuchai Heavy Machinery. In the 2010 user conference of Yuchai Heavy Machinery Service in the Hebei area, Hengshui users Sun Boyang introduced seven Yuchai 6L tractors and introduced them to their friends. “In Yuchai, sales are a tree, and services are roots, and roots can be deep enough.†Yukun Xuan said that products like heavy machines are very important to customers in terms of timely service. At the Yuchai Hebei office, all staff implement the first-responsibility system in front of the service. As long as they receive a phone call for service, they must solve the problem at the first time and ensure that the user's needs are promptly returned. Yuchai’s service awareness and service capabilities are reflected in its service station. In the Hebei area, there are a number of Yuchai’s core service stations. These service stations have been following the Yuchai brand since the establishment of Yuchai, and have become Yuchai’s service brand with local “machine in your hands and service in my heartâ€. In an interview, they told reporters that the recognition of Yuchai’s service philosophy has led them to join hands with Yuchai. The sinking of service networks is a major focus of Yuchai's network services in 2010. According to Yu Kunxuan, Yuchai will rely on its existing service system to expand its service network in prefecture-level and city-level cities. 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May 23, 2021